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Owen Morris articles and further reading
Below is a range of recent Owen Morris articles and checklists and other reference information on specific strategic and marketing topics.
We hope these will be of interest and practical help. Dowload any articles for free (open as PDFs).
If you have any queries or would like further guidance or any topic, please contact us on 01494 761811
Promoting your business with free PR
- PR can be very effective and low-cost. Discover the main PR tools. Discover the keys to gaining free publicity. Gain 10 tips for producing a strong news release
Getting to know your competitors
- Practical advice on why and how you should be watching what your rivals are up to.
Promoting your business by direct mail
- How to use this classic marketing technique effectively, including tips on using mailing lists.
Grow your business by relying on raving customers
- How does the idea sound of growing your business by relying on your present customers to do your sales and marketing for free ?
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The art of pleasing your customers
- How to develop satisfied and loyal customers
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Branding yourself a winner
- How to project the right mage to your target customers
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How to blow your own trumpet
- Getting your communications right to promote your business
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It takes more than a smile
- How to deliver outstanding service to your customers
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Strategic managment
- How to be strategic in managing a member-based organisation
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