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Owen Morris articles and further reading

Below is a range of recent Owen Morris articles and checklists and other reference information on specific strategic and marketing topics.
We hope these will be of interest and practical help. Dowload any articles for free (open as PDFs).
If you have any queries or would like further guidance or any topic, please contact us on 01886 881092
 
Promote your business by giving it 'word-of-mouth wow' appeal !
Forget pushing your company's services at customers with hard-sell promotional communications. Instead, lead customers to you by ensuring what you offer has compelling 'wow' appeal. Then develop marketing 'buzz' about your company.
 
Using the phone to promote your business.
Telemarketing is a targeted, direct form of marketing that gets results. Discover its benefits and how you can use it. Gain 12 tips for getting the best results with a telemarketing project.
 
Promoting your business with free PR
PR can be very effective and low-cost. Discover the main PR tools. Discover the keys to gaining free publicity. Gain 10 tips for producing a strong news release
 
Getting to know your competitors
Practical advice on why and how you should be watching what your rivals are up to.
 
Promoting your business by direct mail
How to use this classic marketing technique effectively, including tips on using mailing lists.
 
Grow your business by relying on raving customers
How does the idea sound of growing your business by relying on your present customers to do your sales and marketing for free ?
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The art of pleasing your customers
How to develop satisfied and loyal customers
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Branding yourself a winner
How to project the right mage to your target customers
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How to blow your own trumpet
Getting your communications right to promote your business
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It takes more than a smile
How to deliver outstanding service to your customers
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Strategic managment
How to be strategic in managing a member-based organisation

 

 
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