RESEARCH & MARKETING SERVICES

Effective marketing is vital to any organisation for achieving its goals.

No matter how brilliant you, your staff or your services are, without attracting any clients or holding-on to current clients, your organisation won't get very far !

Owen Morris can help you:

• identify and select the right types of customer to target
• position you distinctively against your competitors
• define the most appropriate product/service 'offer' to present to your selected market
• define a powerful, cost-effective strategy for promoting your services

We will help bring together the right information, the right ideas, the right thinking and then the right planning. We call it 'smart marketing'.

Our services include:

• Market analysis
• Qualitative customer research - including focus groups and 1:1 interviews
• Quantitative survey research - on-line, telephone, and postal
• Product / brand reviews
• Product development
• Market entry / new business planning
• Company marketing plans
• Client satisfaction improvement
• Campaign planning
• Lead generation planning